Hi [Approver's first name],

I'd like approval to attend The Visible Leader Accelerator, a three-week live program led by Beth Carr of Fortified Branding. It runs on Zoom on three Thursdays, October 22, October 29, and November 5, from 12:00 to 1:30 pm ET. There's no travel, and it takes about 2.5 hours a week of my time.

Why it matters to [Company]

Deloitte surveyed 618 stock market analysts on the value of leadership. Companies whose leaders were perceived as effective earned a 15.7% valuation premium. Companies whose leaders were perceived as ineffective took a 19.8% discount. That's a 35.5% swing, driven by perception.

How investors, buyers, partners, and candidates perceive our leadership affects [our next raise / our valuation / our ability to hire senior talent / our board and partner relationships]. This program is built to strengthen that perception in a way that supports [Company]'s positioning.

What I'll deliver

• A clear point of view on our industry and on my leadership, aligned with [Company]'s story
• My LinkedIn profile rebuilt to reflect [Company] and my role in it
• A visibility plan tied to [our goal: fundraise / exit / key hires / partnerships]
• One visible move within 7 days of the final session. I'll share the plan with you.

Cost

[$2,000 for the Positioning Seat / $3,200 for the VIP Execution Seat, which adds 30 days of 1:1 support]. For context, private one-on-one positioning with a senior Fortified strategist is $10,000. It qualifies as professional development, and Fortified can invoice [Company] directly.

Risk

There are no refunds, but the investment is protected: if the first session isn't the right fit, the full amount is credited toward a future cohort or future work with Fortified. Every session is recorded and available for 90 days, so a scheduling conflict won't cost me the content.

About the facilitator

Beth Carr, Fortified's founder and a pre-acquisition positioning strategist, has 20+ years building brands for Nestlé, LA Fitness, FICO, B Corp, and Booksy. She has worked with 85+ CxOs and positioned Vendini for its $70mm acquisition.

Enrollment closes Tuesday, October 20, and the program is limited to 12 executives. Could I get your approval by [date]?

Thank you,
[Your name]